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Creative Brief
Marketing Creative Brief
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*
" indicates required fields
Project Information
Project Title:
*
Ex: Fall Promotion, GEDWorks - Amazon Launch, GED Flash Launch, etc.
Project Type & Deliverables:
*
Ex: Webpage, Email, Event, Flyer, Campaign, Social Media, etc.
Project Description:
*
Please provide a description of the project
Logistics
Launch Date:
*
MM slash DD slash YYYY
Project Lead:
*
Who is the main point of contact for this project?
Approver:
*
Please list the 1 to 2 essential approvers for this project.
Creative Details
Business Objective:
*
Ex: Register & attend an even; Purchase a product; Create an account
Audience:
*
Who is the primary audience? Are there multiple audiences?
Tone:
Describe the tone of voice that should be used with this audience.
Required Information:
*
Ex: Date of event, Deadlines to redeem, Email contact information
Additional Considerations:
Ex: List messaging or talking points you would like us to consider using
Attachments:
Max. file size: 2 MB.
Attach any relevant files, examples, etc for this project.