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Creative Brief

Marketing Creative Brief

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Project Information

Ex: Fall Promotion, GEDWorks - Amazon Launch, GED Flash Launch, etc.
Ex: Webpage, Email, Event, Flyer, Campaign, Social Media, etc.
Please provide a description of the project


MM slash DD slash YYYY
Who is the main point of contact for this project?
Please list the 1 to 2 essential approvers for this project.

Creative Details

Ex: Register & attend an even; Purchase a product; Create an account
Who is the primary audience? Are there multiple audiences?
Describe the tone of voice that should be used with this audience.
Ex: Date of event, Deadlines to redeem, Email contact information
Ex: List messaging or talking points you would like us to consider using
Max. file size: 50 MB.
Attach any relevant files, examples, etc for this project.